How links and content grow your search engine ranking

Rather than try to continuously update the content of your website, why not consider adding search engine optimised keywords and phrases so as to appeal to a wider audience and rank in a greater number of search engines. A search engine will acknowledge the number of links that are contained within the site and how often the content is refreshed. As such, it is important to keep your topics relevant and current, reinforcing them with new text and links. You may even wish to monitor your content for trends such as peaks and troughs.

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